Idea Validation Sprint

Two weeks that tell you whether to spend the next year on this idea, and give you the evidence behind the answer.

Duration
1–2 weeks
Format
Fixed scope

For founders who need to know whether an idea is worth building, before spending money building it.

The problem this solves

Most failed products are not badly built. They are built for a problem too few people have, or one they will not pay to solve. That is knowable in advance, and it is far cheaper to learn it now than after six months of development.

How the sprint runs

  1. We start with your assumptions

    You almost certainly have more of them than you think. We write them down and rank them by how much damage each would do if it turned out to be wrong.

  2. We test the riskiest ones first

    Customer conversations, market and competitor evidence, and a hard look at whether the numbers can work. We are looking for the assumption that breaks the idea, not for reasons to agree with you.

  3. We shape what a first version would be

    If the idea survives, we define the smallest product that would prove it in the market, and what it would realistically take to build.

  4. You get a recommendation, in writing

    Proceed, adapt, or stop — with the reasoning and the evidence attached, so you can weigh it yourself rather than take it on trust.

What you leave with

A written recommendation, the research behind it, a defined MVP scope if the idea holds up, and a roadmap for what to prove next. If we recommend stopping, you will have saved considerably more than the sprint cost.

This sprint sometimes ends with “do not build this”. That is a successful outcome, and we would rather tell you in week two than in month eight.

What you get

  • Problem and opportunity definition
  • Target-customer research
  • Competitor and market assessment
  • Business-model refinement
  • MVP scope and priorities
  • Validation roadmap
  • A written recommendation: proceed, adapt, or stop

What usually happens next

Founders who proceed typically move into the Venture Launch Programme with a scope already defined — which makes that engagement shorter and cheaper than starting cold.

The other engagements

Is this the right fit?

Tell us where you are. If a different engagement suits you better, we will say so.

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